50 Years of ABB Robotics

A key visual created for ABB Robotics’ 50th anniversary campaign, designed as the visual foundation for a broader global campaign and later expanded through motion and 3D.

Brand Principle

Brand Principle

PROJECT DETAILS

Client

Paul Interior

Year

2025

Location

Global

Role & Ownership

Art Director · Graphic Designer, Full Ownerhsip

Deliverables

ey visual · Campaign artwork · Source files for motion/3D development · Adaptation-ready visual system

Credits

Creative Director, Marta Szmyd

Design Lead, Dominik Wycisło

Supporting Senior Graphic Designer, Wiktor Skawski

Creative Director, Marta Szmyd

Design Lead, Dominik Wycisło

Supporting SGD, Wiktor Skawski

Observe.

Deconstruct.

Create.

‹ Mycelia
MV Titanium ›