ABB Values & ABB Illustration System
A lighthouse project developed within ABB’s newly created illustration system, establishing how selected brand values could be translated into a consistent and scalable visual language.
Brand Principle
Brand Principle
PROJECT DETAILS
Client
ABB
Year
2025
Location
Global
Role & Ownership
Art Director · Graphic Designer, Full Ownerhsip
Deliverables
Lighthouse illustration set · Visual rules · Brand-value applications · Usage examples · System reference assets
Credits
Observe.
