Oszust

A visual identity and editorial world built around the draft of a book that was never fully written. Starting with fragments of narrative rather than a finished product, I developed a wider visual language around the project through typography, photography, physical interventions, editorial design and recurring graphic motifs. The unfinished nature of the book became part of the creative process: rather than illustrating a complete story, the design helped create the atmosphere and world in which that story could exist.

Brand Principle

Brand Principle

PROJECT DETAILS

Client

Independet Author

Year

2024

Location

Poland

Role & Ownership

Art Director · Graphic Designer, Full Ownerhsip

Deliverables

Visual identity · Editorial direction · Cover concepts · Image system · Layouts · Supporting artwork

Credits

Creative Director, Marta Szmyd

Design Lead, Dominik Wycisło

Supporting Senior Graphic Designer, Wiktor Skawski

Creative Director, Marta Szmyd

Design Lead, Dominik Wycisło

Supporting SGD, Wiktor Skawski

Observe.

Deconstruct.

Create.